Tag: content syndication

Content syndication for manufacturing companies works when it is treated as a demand generation engine, not just a lead collection tactic. Manufacturing buyers rarely make fast purchasing decisions because their investments often involve...

While content syndication will provide you with a stream of B2B leads, they will do so only if you have aligned your marketing and sales teams on the next steps after the download....

The lead generation period for content syndication campaigns can begin as early as 7 to 30 days after the campaign is launched, depending on the rules of lead qualification, the quality of the...

The modern day lead generation is impressive at face value. Growing numbers are displayed in dashboards, campaign reports reflect surging activity and marketing teams tend to be optimistic about the performance they are...