Category: Content Syndication

B2B Lead Generation Company

Content Syndication: Your Content Isn’t Failing—Your Distribution Strategy Is

Many B2B businesses assume their content is failing when it does not generate enough traffic or leads. They invest in blogs, research reports, white papers, e-books, and guides, publish them on their websites,...
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Content Syndication: The Smarter Way to Scale B2B Demand Generation

Creating B2B content is only half the battle. The big question is will the right buyers actually find and use that B2B content. A company can make reports and research studies and whitepapers...
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How Can Syndication Ads Improve B2B Lead Generation and Pipeline Growth?

B2B companies are facing pressure than ever to create good leads while making sure the cost to get those leads stays low. Old ways of advertising can make people know about a company....
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Content Syndication Platforms: The Complete Guide to B2B Lead Generation 

Every B2B company has the problem. Creating content is not enough. The real problem is making sure the right people see it. Companies spend a lot of time and money making blogs, whitepapers,...
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Content Syndication Examples: How B2B Companies Generate Qualified Leads

B2B businesses can achieve the most effective content syndication results by leveraging the ability to create qualified leads when they require more than just website visits, social media interaction, or brand recognition. Content...
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Content Syndication vs Paid Social: Where Should Your Budget Go?

When planning marketing budgets, B2B marketers have to ask themselves this tough question each quarter: should more be allocated to content syndication or paid social? While both channels can create leads, build awareness...
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How to Choose a B2B Content Syndication Vendor

Selecting a B2B content syndication vendor is more than just about finding a vendor that can provide leads. It's all about finding a partner that can provide your sales team with the right...
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Content Syndication for Manufacturing Companies: Does It Work?

Content syndication for manufacturing companies works when it is treated as a demand generation engine, not just a lead collection tactic. Manufacturing buyers rarely make fast purchasing decisions because their investments often involve...
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Why Poor Sales-Marketing Alignment Kills Content Syndication Lead Quality

Content syndication produces powerful B2B leads, but only if marketing and sales agree about what a qualified lead really is. When teams are misaligned, content syndication becomes a volume game in a hurry....
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How to Align Content Syndication Leads with Sales Follow Up

While content syndication will provide you with a stream of B2B leads, they will do so only if you have aligned your marketing and sales teams on the next steps after the download....
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