Category: B2B Lead Generation

Most B2B marketers don't lose pipeline when they don't generate leads. They miss on pipeline, call a lead too soon to sales, and fail to measure success when the buyer isn't ready to...

By understanding which accounts, leads, channels, messages, and buying signals are likely to convert to pipeline, predictive analytics models are able to help B2B marketers boost conversions. Predictive analytics allocates all leads in...

An ICP in lead generation means Ideal Customer Profile. It defines the type of company that is most likely to buy from you, benefit from your solution, stay longer, and generate profitable revenue....

B2B companies think that once their volume of leads begins to grow, they've solved their lead generation problem. The dashboard is active, forms are filling, CPL is quite good, and the marketing team...

B2B companies don't typically lose out on the pipeline due to poor lead generation. They miss out on pipeline when too many leads are captured, passed, not followed up on, incorrectly recycled, followed...

Lead generation, in the B2B realm, has undergone a tremendous transformation in the past few years. Buyers do their own research, eat through content on various channels, engage with more people in the...

The marketing attribution world is a new one for B2B marketers. For years, marketers have used basic attribution models to find out where leads are coming from and which campaigns are driving the...