Content syndication promotes your content to a wider audience thereby increasing its visibility, attracting new readers, and driving traffic to the original content piece. Content syndication enhances your brand exposure, improves your search engine visibility, and establishes thought leadership. The other benefits of content syndication include lead generation, website SEO enhancement, and more.
No wonder, 30% of B2B marketing experts feel that content syndication is one of the most effective tactics for lead generation.
To gain success at content syndication, it is crucial to invest in effective content distribution strategies that can amplify its reach and boost exposure. Having an outstanding content syndication network that distributes and promotes your content to the desired target audience is one of them.
In this post, we will share actionable insights on how to drive traffic to your syndicated content and increase its exposure via a highly-functional content syndication network.
7 Ways to Drive Traffic and Boost Exposure with Syndicated Content
#1. Leverage Various Content Types
Choosing the right content format ensures that your syndicated content aligns with the interests of your target audience and your content syndication goals. To determine the best content for syndication, it is crucial to understand your target audience and their preferences thoroughly.
Further, you must analyze your content performance and identify the top-performing pieces. This will give you excellent insights into the type of content your audience will find valuable.
Here are some of the content types you must consider investing in to boost your content syndication campaign.
- Blog Posts and Articles
Textual content is one of the most widely used content formats for syndication. Conduct research to identify the trending topics in your niche. Write well-researched, informative, and educational blog posts or articles that address your audience’s pain points or challenges and offer them actionable solutions. Craft how-to guides, share strategies or best practices, compile tips and tricks, and more to guide your readers.
- Case Studies
Similarly, sharing success stories or failure anecdotes is an effective way to grab the attention of your audience. It helps you build your brand credibility and encourages the audience to give a chance to your product or service.
Share complex information with your audience in a visually-appealing format with the help of attractive infographics. Because of their innate ability to capture the attention of the readers, these infographics are easy to understand and can be shared across multiple platforms without any hassles.
All you need to do is generate an embed code for the infographic and share the same with your content syndication partner.
Create engaging videos featuring your products or services and convey your brand message to your desired audience effectively. These videos could be tutorials demonstrating how to use your product, expert interviews, or product demo videos. Publishing such videos on your video content syndication network and social media will increase its reach and drive additional traffic to your brand website.
Besides video, audio content is also trending in current times. Create podcast episodes by recording interviews, hosting group discussions, offering valuable industry insights, and more to engage your audience.
- Industry Reports
Conduct in-depth research and analysis that includes the latest statistics, widely-accepted practices, pros and cons, and more about your industry to generate insightful industry reports. Such reports are more likely to get syndicated without any hurdles.
No matter what content type you choose, focus on offering high-quality and relevant content to boost its reach in your content syndication network.
#2. Create High-Quality Content for Syndication
Once you have identified the desired formats for content syndication, focus on creating well-researched and highly-engaging content for your brand. Remember, syndicating mediocre content or content that offers no value to the readers will be subtly ignored.
Here are a few content syndication tips to help you create powerful content that will surely resonate with your target audience.
- Research and understand the interests and preferences of your target audience to choose the best topics for content creation. This will ensure that your content resonates with them thus boosting engagement on your syndicated posts.
- Create unique content that offers something valuable and new to your target audience. It will help your content to stand out from the rest and increase the likelihood of its shareability. For example, if you are syndicating content to B2B content syndication networks, you must share educational blog posts that offer actionable insights and real-life examples.
- Write in simple language devoid of any technical terms or jargon. Remember your content must always be easy to understand.
- Experiment with the tonality of your content to make it more engaging and memorable. For example, sharing brand stories in the post will make your content more relatable and appealing.
- Include visual elements, such as images, infographics, charts, videos, and more in your content to improve its readability. By breaking up long blocks of text, you make your content more comprehensible for your target audience. In fact, readers retain 55% more information when it is paired with an image.
Creating unique content that resonates with your target audience is certainly going to garner success for your content syndication efforts.
#3. Syndicate on Social Media
Social media is one of the best platforms for content syndication. Being the most popular, high-ranking, and high-traffic websites, including social media platforms in your content syndication network is mandatory.
Sharing your content pieces on social media sites, such as LinkedIn, Facebook, Twitter, and more notifies all your followers about the new post and encourages them to check it out. To syndicate your content on social media, it is important to identify the right platforms. Your syndication efforts must be focused on those platforms where your audience is the most active. This guarantees maximum exposure for your posts.
Craft engaging posts with compelling headlines, alluring captions, and attractive images to capture the attention of your followers. Leverage hashtags to improve the discoverability of your posts.
Amplify your post’s reach even more by encouraging your audience to like, comment, and share your content among their connections. Do not forget to respond to your audiences’ comments and engage them in conversations to build relationships and foster a sense of community.
Lastly, monitor and measure the performance of the syndicated content on social media to gauge the effectiveness of your content syndication efforts. These insights will help you identify crucial metrics and optimize your future efforts to reach a larger audience and drive better engagement on your posts.
#4. Submit Your Content to RSS Feeds
Readers usually subscribe to RSS feeds to stay updated about the latest industry news, informative articles, eBooks, reports, multimedia content, and more without having to manually research and visit each one. RSS (Really Simple Syndication) is a web feed format that is used to gather, publish, and distribute content from various sources in a consolidated manner.
To syndicate our content, submit your blog content or RSS feed to various RSS directories, such as Feedly, Bloglovin, Blogville, FeedBurner, or other website aggregators. Every time you submit a post to an RSS feed, the feed subscribers will be able to read your content without any hassles.
For example, All That SaaS is a blog dedicated to SaaS companies that publishes product reviews, interviews, SaaS tips, industry insights, and more. This company has created an exclusive RSS feed which is submitted to major RSS aggregators for content syndication.
You can also encourage your existing customers, blog subscribers, and other followers to subscribe to your RSS feed for receiving regular updates. Update your website to add a feed subscription button or a widget thus making it easy for your audience to subscribe.
#5. Utilize Self-Service Syndication
As the name suggests, you can manage and distribute your content for syndication without relying on external third-party syndication platforms. You will find many websites that allow you to create an account and publish your articles while linking back to your website.
Self-syndication offers you exposure to large audiences, increased readership, and real engagement. It gives you complete control over how you distribute your content while maintaining and strengthening your unique brand identity.
For example, Medium is an excellent platform for self-syndication. Workable, a leading recruitment software provider leverages medium to publish its blog posts and reach out to highly-targeted audiences.
It is essential to monitor your self-syndication performance regularly to identify the best-performing syndication channels, optimize your content syndication strategy, and focus on only that content syndication network that guarantees the best results. You can leverage various content syndication tools to manage your syndication efforts.
#6. Collaborate with Industry Experts and Influencers
Connect with industry experts and influencers to expand your brand reach by tapping into their audience. For this, you need to conduct extensive research to identify industry influencers and experts having a strong online presence and a dedicated following.
Once you have a list of potential influencers for collaboration, it is time to reach out to them. Here is a quick guide on how to collaborate effectively.
- Reach out to the influencers on their preferred platforms, such as blog posts, podcasts, social media, or any other platform, and engage in their posts.
- Offer them value by demonstrating your expertise and contributing to their community. Assist them if required to build a genuine relationship and nurture it.
- Build rapport with the influencers and strengthen your relationship with them before proposing a collaboration. Some of the collaboration ideas you can consider are conducting interviews, hosting podcasts, organizing webinars, and co-creating content.
- Promote this content extensively in your network to amplify the reach.
- Stay connected with them and maintain the relationships for future collaborations.
#7. Outsource Your Content Syndication Efforts
Although content syndication seems to be a straightforward process, it might seem too complex and overwhelming, especially if you do not have desired content syndication and marketing experience. In such cases, you can consider outsourcing your content syndication efforts to content syndication companies or expert syndication professionals.
These companies offer outstanding content syndication services that include distributing content to the best B2B content syndication networks, automating social media content syndication, leveraging video syndication networks and podcast syndication platforms for video and audio content distribution, and more.
Research and identify the content syndication companies that specialize and align with your niche and target audience. Your content syndication partner must have a wide content syndication network that caters to your industry or topic. Evaluate the partner compatibility to ensure that the collaboration will yield positive results before actually reaching out to them with partnership inquiries. Discuss your project requirements and convey your expectations before signing the contract.
Do not forget to maintain ongoing communication to share insights, discuss content syndication performance, and explore opportunities for scaling your syndication efforts.
We hope this post has provided you with valuable insights on driving traffic to your syndicated content and enhancing your brand exposure. Simple steps, such as syndicating your content on social media, collaborating with influencers, leveraging self-syndication, and more can unlock new avenues for reaching out to larger audiences and engaging them with your brand.