We Helped an HR Tech Firm in Boosting Platform Registrations
- Campaign Type – MQL
- Target Location – USA & UK
- Methodology – Account-Based Marketing (ABM)
- Target Size – 250+
- Target Industry – All
- Target Audience – Vice President of Payroll, Director of Human Resources, Director of Payroll, Human Resources Manager, Payroll Manager, Vice President of Human Resources, Head of Payroll
About the client
Our client is committed to revolutionizing HR operations through cutting-edge solutions. They have developed a comprehensive human resource, payroll, and talent management software, aimed at simplifying the employment cycle for businesses of all scales.
Difficulties Encountered by the HR Tech Firm
Our client designed a state-of-the-art HR solution to simplify and automate HR operations for businesses. However, despite their in-house marketing team’s outreach efforts and promotions such as infographics, whitepapers, and ebooks, they failed to attract high-level resource management professionals and generate new registrations effectively. The number of leads they generated was insufficient, and they faced difficulty in closing deals
To overcome these obstacles, our client sought external support for their lead generation efforts and engaged our services. They shared their HR solution’s unique selling points and outlined their target accounts, enabling us to better understand their requirements.
Key Features of
Our ABM Campaign
- For a period of three months, we executed an MQL campaign for the client, utilizing an account-based marketing approach.
- To promote the client’s revolutionary HR solution and highlight its employee management and payroll features, we employed content syndication as a tool for building awareness.
- By improving the client’s brand recognition and enhancing trust among their target accounts, we generated new MQLs and significantly increased their conversion rate.
Increase in Registrations
How We Grew Their Tool Registrations by 185%
After recognizing our client’s struggle to connect with high-level resource management professionals and introduce their new HR solution, we at ArkenTech devised a personalized, account-based content syndication approach to tackle this challenge. Our strategy included the following steps:
Numbers Don't Lie: Our Account-Based Marketing Campaign Results
- By utilizing multiple channels, we effectively syndicated informative and explanatory content pieces to increase awareness of our client’s innovative HR solution.
- Our successful campaign resulted in 3325 marketing-qualified leads (MQLs) generated for our client, ultimately leading to a significant 188% increase in tool registrations.
What Our Clients Are Saying
"Our B2B business has been transformed by ArkenTech's account-based marketing strategy. By adopting a customized approach to each account, their team has increased our revenue and conversion rate significantly. They have become an indispensable partner in our journey toward growth and success."
"We have experienced a significant expansion in our B2B and SaaS audience with the help of ArkenTech's content syndication services. Their expert team creates excellent content that resonates with our intended audience and drives quality leads. We are thrilled with the outcomes and would highly recommend ArkenTech to any B2B or SaaS business aiming to expand."
"ArkenTech has been an amazing partner in our demand generation endeavors. Their team has been instrumental in expanding our brand awareness and generating new leads. We appreciate their responsiveness and reliability, making it a breeze to work with them. We highly recommend their services!"
Reach Your Target Audience with ArkenTech If you’re struggling to reach your ideal customers and generate leads, ArkenTech is here to help. Our team of experts can develop a customized marketing strategy tailored to your unique needs and goals. Contact us today to get started.